Your agency is good at what it does. It buys reach, tunes the targeting, sends the report — and every quarter it brings you more of the customer you already have. Meanwhile a lot of the people in those seats don’t buy from you yet. Your plan doesn’t go there.
What we do
We put brands in front of the crowds at the country’s biggest professional and college sporting events: in the media fans take home, and in hospitality suites where you can host your best clients. We work on a short list of events each year, with a small number of brands at each one. Tell us what you sell and who isn’t buying it yet, and we’ll tell you which event fits — or that none does.
The result your CEO will ask about: new customers in the markets where you already sell.
A look inside the 2027 calendar
| Date | Event | City |
|---|---|---|
| Jan 25 | CFP National Championship | Las Vegas, NV |
| Feb 14 | Super Bowl LXI | Inglewood, CA |
| Feb 21 | Daytona 500 | Daytona Beach, FL |
| Apr 3 & 5 | NCAA Men’s Final Four | Detroit, MI |
| May 1 | Kentucky Derby | Louisville, KY |
| Jul 13 | MLB All-Star Game | Chicago, IL |
Every major event of the year, every date checked against the organizer’s own schedule.
Five free tools for marketing leaders
Each one is a working tool built for the planning you already do. Pick one below and we’ll send it.
- The 2027 Sporting Events CalendarEvery major professional and college sporting weekend of the year on one page, with city and dates. Build your media plan before the dates come up.
- The Weekend Measurement KitFive numbers you can actually count, a 30-day setup checklist, and a one-page report for your CFO.
- The Sports Buy ScorecardTwenty yes-or-no questions to put to any seller before you sign. Your score tells you whether to buy, negotiate or walk away.
- The Client Hospitality PlaybookHow to turn a suite at a big game or concert into three hours that move deals. It covers the guest list, the 48-hour follow-up, and the numbers that prove it worked.
- The Fan Overlap WorksheetA 20-minute exercise that finds the ritual your customer shares with a stadium crowd. It ends with one line that tells you which event belongs to your brand.